Privacy Policy

Last updated: 31 May 2026

ONTOUR Sports Ltd (“ONTOUR”, “we”, “our”, or “us”) operates the ONTOUR platform, including the ONTOUR mobile application, website, and related services. This Privacy Policy explains how we collect, use, store, share, and protect personal information when you use ONTOUR.

1. WHO WE ARE

ONTOUR Sports Ltd (“ONTOUR”, “we”, “our”, or “us”) operates the ONTOUR platform, including the ONTOUR mobile application, website, and related services.

Registered Address

ONTOUR Sports Ltd 4 Lytton Road Barnet EN5 5BY United Kingdom

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you use ONTOUR. By using the Services, you acknowledge that your information will be processed in accordance with this Privacy Policy.

Email: hello@ontourfootball.com

2. INFORMATION WE COLLECT

Information You Provide

We may collect:

  • Name;
  • Username;
  • Email address;
  • Phone number;
  • Date of birth;
  • Password credentials (stored securely);
  • Verification information;
  • Subscription information;
  • Ambassador programme information;
  • Customer support communications;
  • User-generated content.

User Content

We collect content you upload, including:

  • Photos;
  • Videos;
  • Audio recordings;
  • Comments;
  • Captions;
  • Achievement submissions;
  • Club-related content;
  • Matchday content.

Verification Information

Where verification features are available, we may collect:

  • Email verification records;
  • Phone verification records;
  • Verification status information.

3. INFORMATION COLLECTED AUTOMATICALLY

When you use ONTOUR, we may automatically collect:

  • Device information;
  • Device identifiers;
  • IP address;
  • Operating system information;
  • Browser information;
  • App version information;
  • Crash reports;
  • Usage statistics;
  • Interaction data;
  • Referral information;
  • Session information;
  • Security and fraud prevention information.

4. INFORMATION FROM THIRD PARTIES

We may receive information from:

Google Sign-In

Where you choose to sign in using Google, we may receive:

  • Name;
  • Email address;
  • Account identifier.

Apple Sign-In

Where you choose to sign in using Apple, we may receive:

  • Apple account identifier;
  • Email address (including private relay addresses where applicable).

Service Providers

We may receive information from analytics, security, payment, advertising, and infrastructure providers assisting us in operating the Platform.

5. HOW WE USE INFORMATION

We use personal information to:

  • Create and manage accounts;
  • Authenticate users;
  • Operate platform functionality;
  • Display user profiles;
  • Manage subscriptions;
  • Administer achievements;
  • Manage ambassador programmes;
  • Verify accounts;
  • Provide customer support;
  • Improve platform performance;
  • Analyse platform usage;
  • Detect fraud and abuse;
  • Maintain platform security;
  • Moderate content;
  • Enforce our Terms and Conditions;
  • Conduct internal analytics and research;
  • Develop new products and features;
  • Comply with legal obligations.

6. LEGAL BASIS FOR PROCESSING

Where required under applicable law, we rely on one or more of the following legal bases:

Contract

Processing necessary to provide ONTOUR services.

Legitimate Interests

Including:

  • Platform security;
  • Fraud prevention;
  • Analytics;
  • Product improvement;
  • Community safety;
  • Business operations.

Consent

Including:

  • Marketing communications;
  • Optional notifications;
  • Certain cookies and tracking technologies where required.

Legal Obligations

Where processing is necessary to comply with applicable laws and regulations.

7. ONTOUR PASS SUBSCRIPTIONS

Where users purchase ONTOUR PASS subscriptions, we may process:

  • Subscription status;
  • Purchase history;
  • Subscription type;
  • Renewal information;
  • Trial eligibility;
  • Transaction identifiers.

Payment card information is generally processed by third-party payment providers and is not stored directly by ONTOUR.

Subscription processing may involve:

  • Apple App Store;
  • Google Play Store;
  • RevenueCat;
  • Website payment providers.

8. AMBASSADOR PROGRAMME

Where users participate in the Ambassador Programme, we may process:

  • Ambassador status;
  • Referral activity;
  • Reward eligibility;
  • Commission records;
  • Programme participation history;
  • Communication records.

9. ADVERTISING AND MARKETING

We may use information to:

  • Display relevant advertising;
  • Deliver sponsored content;
  • Measure campaign performance;
  • Understand user interests;
  • Improve marketing effectiveness.

We may work with:

  • Advertising partners;
  • Sponsors;
  • Club partners;
  • Marketing service providers.

We do not sell personal information to third parties.

10. ANALYTICS

We use analytics tools to understand how users interact with the Platform and to improve our services. These tools may include:

  • PostHog;
  • Internal analytics systems;
  • Future analytics providers.

Analytics may collect information regarding:

  • App usage;
  • Feature engagement;
  • Device information;
  • Technical performance.

11. AUTOMATED MODERATION AND SAFETY SYSTEMS

We may use automated systems to:

  • Detect spam;
  • Detect fraudulent activity;
  • Identify suspicious behaviour;
  • Protect users;
  • Enforce platform rules.

Moderation decisions may involve a combination of automated systems and human review.

12. SHARING INFORMATION

We may share information with:

  • Cloud infrastructure providers;
  • Analytics providers;
  • Payment providers;
  • Authentication providers;
  • Advertising partners;
  • Legal authorities where required;
  • Professional advisers;
  • Business partners.

Information is shared only where reasonably necessary for the operation of the Platform or compliance with legal obligations.

13. INTERNATIONAL DATA TRANSFERS

ONTOUR operates internationally and users may access the Platform from countries around the world. Your personal information may be processed, transferred, and stored in countries other than your country of residence, including:

  • United Kingdom;
  • European Economic Area;
  • United States;
  • Other jurisdictions where our service providers operate.

Where required by applicable law, ONTOUR will implement appropriate safeguards designed to protect personal information during international transfers. These safeguards may include:

  • Standard Contractual Clauses (SCCs);
  • International Data Transfer Agreements (IDTAs);
  • Contractual protections with service providers;
  • Other legally recognised transfer mechanisms.

By using the Services, you acknowledge that information may be transferred internationally in accordance with this Privacy Policy.

14. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Account Information

Account information is generally retained while your account remains active.

Account Deletion

When you request deletion of your account:

  • The deletion request will generally be processed within thirty (30) days;
  • Public-facing content may be removed from view;
  • Certain information may remain temporarily in backup systems.

Backup Retention

Information may remain in secure backup systems for up to ninety (90) days following deletion before permanent removal.

Legal Retention

We may retain information where reasonably necessary to:

  • Comply with legal obligations;
  • Resolve disputes;
  • Prevent fraud;
  • Investigate security incidents;
  • Enforce our legal rights;
  • Protect users and the Platform.

Aggregated Information

We may retain anonymised or aggregated information that no longer identifies individual users.

15. HISTORICAL ARCHIVES AND PLATFORM RECORDS

A core purpose of ONTOUR is preserving football culture, matchday history, and fan experiences. Accordingly, ONTOUR may retain certain historical, anonymised, statistical, or aggregated information necessary to maintain the integrity of platform archives. Examples may include:

  • Historical fixture statistics;
  • Matchday participation counts;
  • Achievement totals;
  • Community activity metrics;
  • Historical club engagement data;
  • Platform milestones.

Such information will not be used to personally identify users following account deletion unless required by law.

16. COOKIES AND TRACKING TECHNOLOGIES

ONTOUR may use cookies, software development kits (SDKs), pixels, local storage technologies, and similar technologies to:

  • Operate the Platform;
  • Authenticate users;
  • Remember preferences;
  • Improve performance;
  • Conduct analytics;
  • Measure advertising effectiveness;
  • Maintain security.

Some cookies or tracking technologies may be provided by third-party providers. Additional information may be provided in our Cookie Policy. Where required by applicable law, we will request consent before placing non-essential cookies or tracking technologies.

17. SECURITY

We take reasonable technical and organisational measures designed to protect personal information. These measures may include:

  • Secure cloud infrastructure;
  • Encryption technologies;
  • Access controls;
  • Authentication mechanisms;
  • Security monitoring;
  • Internal security procedures.

Despite our efforts, no method of transmission, storage, or processing can be guaranteed to be completely secure. Users acknowledge that they provide information at their own risk.

18. CHILDREN’S PRIVACY

ONTOUR is intended for users aged thirteen (13) and above. Users under the age of majority in their jurisdiction may only use the Platform with the consent of a parent or legal guardian. We do not knowingly collect personal information from children below the minimum permitted age. If we become aware that information has been collected from a child in violation of applicable law, we will take reasonable steps to remove such information. Parents or guardians who believe a child has provided information to ONTOUR may contact us using the details provided below.

19. YOUR PRIVACY RIGHTS

Depending on your location and applicable laws, you may have rights regarding your personal information. These rights may include:

Right of Access

You may request access to personal information we hold about you.

Right to Correction

You may request correction of inaccurate or incomplete information.

Right to Deletion

You may request deletion of your personal information, subject to legal and operational requirements.

Right to Restrict Processing

You may request that certain processing activities be restricted.

Right to Object

You may object to certain forms of processing, including direct marketing.

Right to Data Portability

Where applicable, you may request a copy of certain personal information in a structured format.

Right to Withdraw Consent

Where processing relies on consent, you may withdraw consent at any time.

To exercise these rights, contact:

Email: hello@ontourfootball.com

Identity Verification

We may request information necessary to verify your identity before processing requests.

20. MARKETING COMMUNICATIONS

Where permitted by law, ONTOUR may send:

  • Product updates;
  • Feature announcements;
  • Newsletters;
  • Promotions;
  • Event information;
  • Marketing communications.

Users may unsubscribe from marketing communications at any time by:

  • Following the unsubscribe instructions in communications; or
  • Contacting us directly.

Service-related communications may still be sent where necessary to operate the Platform.

21. BUSINESS TRANSFERS

If ONTOUR is involved in:

  • A merger;
  • Acquisition;
  • Investment transaction;
  • Corporate restructuring;
  • Asset sale;
  • Insolvency proceeding;
  • Similar business transaction,

personal information may be transferred as part of that transaction in accordance with applicable law. Users acknowledge that such transfers may occur as part of the continued operation of the Platform.

22. THIRD-PARTY LINKS AND SERVICES

The Platform may contain links to websites, services, products, or applications operated by third parties. ONTOUR is not responsible for:

  • Third-party privacy practices;
  • Third-party content;
  • Third-party security measures.

Users should review the privacy policies of any third-party services they access.

23. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes may occur to reflect:

  • Legal developments;
  • Regulatory requirements;
  • Platform updates;
  • New features;
  • New business practices.

Updated versions will be published on the Platform with the revised “Last Updated” date. Where required by law, we may provide additional notice of significant changes. Continued use of the Platform following publication of an updated Privacy Policy constitutes acknowledgement of the revised policy.

24. CONTACT US

If you have questions, concerns, requests, or complaints relating to this Privacy Policy or our processing of personal information, please contact: ONTOUR Sports Ltd 4 Lytton Road Barnet EN5 5BY United Kingdom

Website: https://www.ontourfootball.com

Email: hello@ontourfootball.com

25. COMPLAINTS

If you are located in the United Kingdom and believe that ONTOUR has not handled your personal information appropriately, you may lodge a complaint with the: Information Commissioner’s Office (ICO). You may also have the right to contact your local data protection authority if you are located in the European Economic Area or another jurisdiction with applicable privacy rights. We encourage users to contact ONTOUR first so that we may attempt to resolve concerns directly.